Liu Jiaming Yang Xinjun

(Department of Geography, Peking University, Beijing 100871)

Abstract: The paper briefly sums up two kinds of ecotourism ideas on which theoperational definition of ecotourism is built up. Based on the four definitive aspects of tourism destinations, the authors hold that ecotourism destination planning is the community tourism planning of micro scale. Such micro scale planning stresses the design and development patterns of tourism attractions rather than the macro development strategies and the moderate scale cluster effects. The development and protection of tourism attractions is the absolute core of ecotourism destinations. In the thesis, the authors also put forwards the operational flowing framework of ecotourism destination planning from its planning goals. At last, the paper discusses the implementing strategies that can make ecotourism sustainable. Landscape design, function zoning and corporate identity design is especially important to the successful management of the ecotourism destinations.

Keywords: ecotourism, ecotourism destination, sustainable tourism development, tourism function zoning, tourism planning